Acrylic Emulsion designed for the formulation of low odor, interior and exterior coatings. It has excellent pigment binding capacity, which permits formulation of flat wall paints at high pigment volume concentration while maintaining good scrub resistance and excellent exterior durability capability. Thus, PRIMAL™ SF-016 ER can be formulated economically in solvent free flat paints compared to competitive technologies and has large formulation versatility. High PVC wall paints based on PRIMAL™ SF-016 ER Acrylic Emulsion exhibit excellent wet color rub, particularly visible in deep tones, which further distinguish it from other solvent free products and allow the formulation of superior coatings. In addition, PRIMAL™ SF-016 ER Acrylic Emulsion allows the manufacture of interior sheen paints with good resistance to block and dirt pick up. Its all acrylic composition permits use in exterior coatings for mineral substrates such as masonry and on wood.